Most Expensive Phrase

Michael Buffer (born November 2, 1944) is an American professional ring announcer for boxing and professional wrestling matches. He is known for his trademarked catchphrase:

"Let's get ready to rumble!"

Buffer began using the phrase "Let's get ready to rumble!" in the early 1980s. By 1992, he acquired a federal trademark for the phrase. Buffer uses his famous phrase in various licensing deals including the platinum selling album Jock Jams by Tommy Boy Records, the video games Ready 2 Rumble Boxing, Ready 2 Rumble Boxing: Round 2 for the PlayStation 2, Nintendo 64, Dreamcast and Game Boy Advance and Greatest Heavyweights of the Ring for the Sega Genesis and numerous other products.

In addition, he has used variations of the phrase in advertisements, including the popular commercial for Mega Millions in which he says "Let's get ready to Win Big!" and the Kraft Cheese commercial in which he says "Let's get ready to Crumble!".

As of 2009, Buffer had earned over $400 million from licensing on the trademark